At Haier, we strive to deliver premium products that use the latest technology in order to respond to the constantly changing needs of the modern home. Our discerning consumers demand stylish products that deliver an impeccable, efficient performance every time, and it is our raison d’être to meet their expectations, and then exceed them. In order for Haier to not only meet but also go far above and beyond our customers’ expectations, we strive to create high-quality products that respond precisely to their sophisticated individual requirements and tastes. We achieve this through our revolutionary “zero distance” approach to research and design. By placing ourselves within the context of the home itself, we are able to observe first-hand the very real need for solutions that are able to adapt to the varying requirements of our consumers. These valuable insights enable us to create a vast range of products that offer tailor-made solutions that meet the specific needs of each and every household.